Schools like ISU screwed themselves back around when Northwestern was trying to organize. Pollard and other ADs made a false choice. They thought the status quo was possible, and anybody with a brain new it was going to change.
All the non-blueblood programs should have been out front on this and pushed the following:
- Make athletes employees
- Let them organize and collectively bargain
- Pay them fairly hefty stipends
- Offer good health benefits, support for insurance if injured, etc.
- In exchange, agree that there are restrictions to what they can claim independently from NIL. This one would have been tough in court, but it could've held up. First, if this is in exchange for good pay and benefits a majority of athletes that aren't highly marketable superstars would support it. Second, the schools have legit claim that the association with their sports teams drives the NIL value.
Non-blueblood schools would all be way better off. A vast majority of athletes would've been better off. This would've been absolutely supported by the public.