I can only speak for myself, but I think the main issue was how low effort it looked. It looks like the most run of the mill Microsoft corp art imaginable. I think if I submitted it to my photoshop and illustrator class at ISU I would've received a lower grade for the lack of imagination. I also think there is a level of association with that Texas game where we played like poo while wearing a poop logo on our helmet.
I have heard rumors that the AD paid a pretty penny for the burgle logo from a graphic design company. While at the same time Iowa State alumni have offered to create and update the older logos for little to no cost and were effectively said no we are going a different way.
I may be wrong but I thought around that time Kagavi offered the logo below to Jaime and Iowa State and they said no.
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