Williams & Blum Pod: ISU raises prices, bowl win, foul play in the CFP?

cytor

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Wanna get some extra revenue and make it hurt? Charge every HOK fan $250 to be in the lots for that game. It's a win, win. The Hoks that stay pay $250 to ISU... The ones that don't want to do that... well we don't have to deal with those pukes hanging around on game day!
 
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coolerifyoudid

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I still drink, but waaaay less than I used to. Whenever I go to an event, I have a hard time spending that much money on one beer in a stadium. Part of it is the reduced desire to drink, but part of it is spending the same amount on a beer that my wife spends on a meal and a drink.

Is that a possible concern for Pollard? Is "the demand for what we don't have" > "what people will actually spend" ? I know there are still plenty that will drink more than their fair share, but I feel like a huge chunk of our fan base is over 30 with kids and not necessarily the volume consumers that we think. We're a thrifty fan base.

Out of curiosity, for people that want alcohol sales, are you more excited for the revenue or the actual opportunity to buy beer inside?
 

FerShizzle

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Opens up the AD?
liability it opens up the athletic department to. for? there within? not sure of the correct term.

who is responsible if someone is overserved, underage people are served, beer cans getting thrown at the officials when we inevitably get hosed, etc...

i dont think JP wants to deal with any of that for any amount of money.
 

CycloneVet

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I find it odd Pollard wont sell alcohol seeing how profitable it could be. That being said he isnt the type of guy to not try and generate cash flow when the opportunity is there. He is a bean counter by nature so he knows exactly how much we would stand to make. It seems like it may not be worth it, which I find hard to believe.
 
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isu81

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Well the research they’ve done said it would be a net loss in revenue.
I find it hard to believe that we would lose money, lose Sukup Club, etc. There are now less than 10 major college schools that don’t sell it. Most, if not all of them have a Sukup-type situation. And the number would not be growing every year if it wasn’t profitable and/or there were significant alcohol-related issues. This is another example of Pollard doing Pollard things.
 
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HFCS

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guys don't worry. we have a mall coming. couple lids, an auntie anns. we won't have money problems anymroe!!!

Is this a reference to the late 90s claim that a new mall on the way is the ultimate solution for everything in Ames?

If so...bravo. Has any take aged as poorly as that?
 

Mr Janny

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Of course it is, but why should our coach (and all college coaches) be required to do something whose only purpose is to make it easier for gamblers?

Like betting on college football? Fine. Don't like betting on college football because you don't know for certain who will be sitting out? Then bet on something else.
I don't disagree with you at all. I think the grumbling about sit out transparency is silly. And I don't think you should be able to compel someone to report their injury status. To me, that's the whole point of HIPAA. And it certainly doesn't warrant an exception to be made in that law, just become some fan feels entitled to know that information, or its impact on wagering.

With that said, I'm also realistic enough to know that we're already far past the point of no return when it comes to gambling. It's here. And it will influence decisions whether I like it or not. No two ways about it
 

CyCity

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Not based on data that I saw (most was 40-50%) But let's say you are right - that's still nets ISU over $1 million and ISU isn't losing more than that with SEZ "lost" revenue. Just like the "threat" that people wont donate if we increase the donation requirements, I don't think people leave the SEZ just because they can buy beer elsewhere. You still have a seatback, climate controlled building, own restrooms, and you could keep all of the craft beers, liquor, and variety of alcoholic drinks and sell basic beers to everyone else.

Saying "ISU will lose revenue" is of course what the AD will say because he doesn't want to sell alcohol at ISU events. I see almost no chance of that happening in practice.
So just to be clear, you think Pollard is leaving $1 million+ of revenue on the table because he just doesn’t want to do it?
 

CapnCy

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I find it hard to believe that we would lose money, lose Sukup Club, etc. There are now less than 10 major college schools that don’t sell it. Most, if not all of them have a Sukup-type situation. And the number would not be growing every year if it wasn’t profitable and/or there were significant alcohol-related issues. This is another example of Pollard doing Pollard things.
People always bring up the Sukup people and them being upset. I don't know all the moving parts of what they were "sold" but I'd think just like the rest of the fan base has to make sacrifices to make the new landscape work, so too so the Sukup seats....if that really is the ultimate deciding factor for no beer.

Loved CWs point on the pod about getting something for young donors (like a once a year party, etc).

Heck, stuff like Cys House seems to be highly sought after....might be other ways to replicate/find sponsors, etc.

One thing I'm not an expert on, but is brought up a lot about injury reporting is HIPPA. My understanding is HIPPA is only in medical settings in terms of protections (and of course any student athlete could sign releases to allow information out). Kind of like at work, if you are out for surgery people don't know the details, but know you are out, etc.
 

CyCity

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I find it hard to believe that we would lose money, lose Sukup Club, etc. There are now less than 10 major college schools that don’t sell it. Most, if not all of them have a Sukup-type situation. And the number would not be growing every year if it wasn’t profitable and/or there were significant alcohol-related issues. This is another example of Pollard doing Pollard things.
People really believe we’d sell out the Sukup club at $999 a seat if we sold alcohol to the rest of the stadium?
 

FinalFourCy

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You’re lucky to get 30% of sales, not 50%.

Sukup is 2,800 seats and the research they’ve done tells them they would need to lower Sukup ticket prices pretty dramatically if they sell alcohol to the public

The research they’ve done is questionable. Leading questions.

There’s a reason why it occurs most commonly at similar events that are for-profit. And it will become even more common as fan experience is prioritized to counter the fundamentals that are leading to decreased attendance across the nation

This is another soapbox for JP
 

knowlesjam

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It's a good exercise and I'm sure one the AD has already gone through but, in my experience, when people have an idea of how they want the outcome to come out (ie. Pollard doesn't want to sell alcohol at ISU sporting events), you can create the scenarios to achieve that outcome.

I'll take a stab. If Iowa brought it $4.2 million in alcohol sales, let's assume ISU can bring in $3.5 million. Let's assume 50% of that goes towards insurance, vendors, product, etc. (which is what is reported by many other schools). That leaves $1.75 million to ISU. Your argument that we lose SEZ club people because they only buy those tickets to buy beer is probably sound. But how many? The SEZ holds, what, 2,000? 2,500? Let's say 20% of those people get pissed, don't renew, and buy regular season tickets now that they can buy beer anywhere (I don't think it would be near that high), that means that ISU loses 400 people that were paying $999 per ticket which will now pay $650. That is a difference of $139,000. Even if they bought the cheat seats at $450, its only $220,000. Even if those numbers are way off, its a LONG way to go to say it would not be revenue-positive for Iowa State.
You could also lower the SEZ ticket price closer to the regular price if they were that worried. As a long time SEZ member, the alcohol wasn't the sole reason to get tickets there...a very nice perk though. And while the sightlines to the game are certainly worse than being on the sidelines, having an inside option when the weather sucks is huge, be it a sweaty September game or a freezing November game. Bottom line...sell the booze everywhere.
 

KnappShack

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The research they’ve done is questionable.

There’s a reason why it occurs most commonly at similar events that are for-profit. And it will become even more common as fan experience is prioritized to counter the fundamentals that are leading to decreased attendance across the nation

This is another soapbox for JP

Pollard stands on the wrong side of drunk history
 
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CyCity

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Not based on data that I saw (most was 40-50%) But let's say you are right - that's still nets ISU over $1 million and ISU isn't losing more than that with SEZ "lost" revenue. Just like the "threat" that people wont donate if we increase the donation requirements, I don't think people leave the SEZ just because they can buy beer elsewhere. You still have a seatback, climate controlled building, own restrooms, and you could keep all of the craft beers, liquor, and variety of alcoholic drinks and sell basic beers to everyone else.

Saying "ISU will lose revenue" is of course what the AD will say because he doesn't want to sell alcohol at ISU events. I see almost no chance of that happening in practice.
We make $2.8 million in revenue off Sukup
club ticket sales.
 

CapnCy

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I know Athletics needs to find revenue that makes sense. I wonder if they did more one off "experiences" for auction (private tour of Hilton, etc) or things like selling the game ball from a big win...sure, thousands off dollars here and there may not be a lot...but might be an idea here and there.

It will be very interesting to see how student athletes are used in house (or via Learfield) for more promos, etc. (as we will literally be paying them for their likeliness now).
 
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