ISU has already said they won’t be able to pay anywhere close to the suggested max. And NIL will still be a thing. It may help in the short term, but most money is going to win. Cinderella is dying.ISU needs the House Settlement to get finalized. Once the athletic department can pay the players it will ease the burden on the fans and help even the playing field some (it will still be tilted, but should be better).
PS: Iowa is going to have struggles as well. Their fanbase is mostly bandwagon fans and tavernhoks who won’t donate. They’ll get way more TV money than us though.