I could honestly care less at this point if they sell beer or not because it's going to be over-priced and long lines just like it is for our current concessions. I still wonder if the big reason behind it is you no longer have exclusive sales for places like the Sukup endzone, suites and for BB Johnny's so does that ultimately devalue the perks you get for what those people pay to get into those places? The views from the endzone are not great IMO so if you can get a beer anywhere in the stadium why would you want to pay more for that section when you can get a better view elsewhere? Only perk I guess is you have the indoor options for weather.