What's crazy to me is that the linked article says the new Grimes store is *smaller* than the one in Cedar Falls. I assume they mean the one at College Square.
The College Square location was totally remodeled a couple years ago (along with many) to add the Market Grille area and expand the prepared food sections, improved the W&S section.
The W&S section is great. The prepared food sections are solid. The Market Grille is just dumb IMO. But the worst part was they took out maybe 30% of the shelves for food. You know, in a GROCERY STORE. They used to have aisles down nearly the whole length of the store, but they cut a huge swath down the middle of them for freestanding displays. It makes it easier to cut through I guess, but there's a LOT less selection of food on the shelves.
In other words supposedly it's a huge store, but when you are there it feels like a grocery store half its size with a lot of creature comfort items around the perimeter.
The Wine & Spirits section is about the only reason I go to Hy-Vee any more -- and maybe 1 or 2 grocery items I like that I can't find anywhere else.
I can't believe they built a new store and put a fitness equipment display section with it. I mean, I can believe it, but it's just so ridiculously stupid. It will be gone within a year, if they have brains.