Does anyone remember the super crappy/cheap TV commercials Fareway used to run 10+ years ago? Now they have highly polished commercials and marketing (except for their online shopping site/app which are subpar). They've been raising their prices in recent years to be closer to the not-so-good prices of Hy-Vee.
To me it seems that Fareway is trying to become another version of Hy-Vee, at least in price and marketing. Fareway is no longer "Iowa's most economical food stores" in both branding and reality. Hopefully they stay focused on groceries (unlike Hy-Vee) and avoid opening really large stores with less cashiers/service.
To me it seems that Fareway is trying to become another version of Hy-Vee, at least in price and marketing. Fareway is no longer "Iowa's most economical food stores" in both branding and reality. Hopefully they stay focused on groceries (unlike Hy-Vee) and avoid opening really large stores with less cashiers/service.