I think it's a great exposure piece..the victory speaks for itself, but to have another moment (win or loose) to show the highlights, coach, etc, if nothing it exposes us to some who never would have seen us...and that helps.
Now, if we win, I hope Rhoads knocks the speech out of the park as well.
I'm already picturing the montage they do for nominees..some of the clips of the game, voice overs by the announcers "something special in the air in Ames, IA" "can you believe it?" etc, crowd hitting the field, locker room "I don't care if your black or white, rich or poor..."
Hope those two basketball upsets canceled each other out and the folks who hate the Dukies didn't overly vote for that one.