What difference does the "name value" make? NONE. This isn't college football where one loss ruins your year. No one cares whether they dropped in the polls a few spots for losing a road game in a tough environment to a Top 15 ranked team in NOVEMBER. The only people that would give a team like Michigan State a hard time over losing to a team with less name recognition are Michigan fans on message boards. Do you think that Izzo cares about that? Especially since Michigan lost there last year.
Don't undersell your team. They have name recognition and national rep. That number next to theri name goes a long way with even the most casual observer and any televised showing of a game at Hilton would surely comment on the raucous atmosphere.
I don't need the manual; I think I've got it figured out just fine. Perhaps you need a different manual now that Hoiberg is putting ISU in the group of teams that matter nationally. It's tough for fans to change perspective when their team clears the hurdle from the "fighting to get respect" team to the "team that has respect" team. Now it's time to change tactics so that ISU can stay there.
Gotta get a few tough games on national tv; tough games so that you are closer to the top story on ESPN. Potential recruits want to see the coaches and teams they are considering getting more than just a blip mention on SportsCenter. It doesn't matter if you lose some of them. You'll win enough that kids see that ISU is big time.
Coming from a fan of a team that never has to worry about such things.