Kansas may not have a winning football tradition, but they sure have a winning basketball one. I don't think it's nearly as hard for a fanbase to translate from one winning sport to another. That sort of excitement generates a lot of revenue...
As far as ISU-OSU goes, I honestly think this ISU team has enough talent that if they were to execute well, we could beat pretty much anyone in the Big 12 on any given Saturday.
Right now, though, we have young coaches, young players and a whole lot of learning to do. Give us a few years, and while we may not be on top of the conference, we won't be a whipping boy either.