Thought I would add some perspective here.
I'd venture that 95 percent of the time our local reporters WANT to cover these things. They want to do their jobs well for the audience, but conglomerates almost always get in the way. Our market isn't big enough anymore to make much of a dent in the bottom lines of these massive media companies.
There is also another aspect to this ... the bowls and programs themselves. We went down there and the only access we had to the team was one 20 minute press conference with both head coaches. In the past, you'd give 3-4 media availabilities with coordinators, players, you could shoot practice, etc. The Florida Citrus Group does as good of a job as any bowl, but this year the programs didn't show up until late on the 25th (which I totally understand). Back in the day, they'd get there like a week ahead of time (pointless). Everything is just transitioning right now.
From a pure coverage standpoint, it really is hard to justify with the cost for many of these outlets - especially in a city like Orlando over the holidays.
For our company, the Cyclones are all we do. They are the main event, and the only event. It's a no-brainer for us to cover these things. But we have the ability to be nimble and make decisions on the fly. It's one of the few advantages the little guy has, although we are experiencing a lot more of them now compared to 10 years ago.
I am excited for the next decade. We were about 7 years before our time.
I'd venture that 95 percent of the time our local reporters WANT to cover these things. They want to do their jobs well for the audience, but conglomerates almost always get in the way. Our market isn't big enough anymore to make much of a dent in the bottom lines of these massive media companies.
There is also another aspect to this ... the bowls and programs themselves. We went down there and the only access we had to the team was one 20 minute press conference with both head coaches. In the past, you'd give 3-4 media availabilities with coordinators, players, you could shoot practice, etc. The Florida Citrus Group does as good of a job as any bowl, but this year the programs didn't show up until late on the 25th (which I totally understand). Back in the day, they'd get there like a week ahead of time (pointless). Everything is just transitioning right now.
From a pure coverage standpoint, it really is hard to justify with the cost for many of these outlets - especially in a city like Orlando over the holidays.
For our company, the Cyclones are all we do. They are the main event, and the only event. It's a no-brainer for us to cover these things. But we have the ability to be nimble and make decisions on the fly. It's one of the few advantages the little guy has, although we are experiencing a lot more of them now compared to 10 years ago.
I am excited for the next decade. We were about 7 years before our time.
