We were having our way to some degree with them until the long pass in 4th down. Right away we came in throwing on 1st down (not our norm) and getting 6+ yards on 1st down runs. They took shots downfield non-stop without their #1 WR & it paid dividends when they did run. They schemed us like KU did & delivered, which was my greatest fear. That and the fact their DBs were allowed to manhandle our receivers the entire 1st half.
Then with just over 2 minutes to go in the 1st half we run a long developing, east-west run for no gain with Jackson. We hadn't wasted a play (which all season we have repeatedly) the whole half. Then we go 3 & out & have to punt. Then we had the debacle to close out the half. Had 3 TOs, used none & still got to the 49 yard line. That's when it fell off the rails & we reverted back to "managing the game" rather than winning the game. Hell, make it a shoot out rather than try to keep possession at that point. Have a better shot than the alternative. Frustrating watching the other team, "playing with house money" being creative (down their WR) which is something we seems to barely attempt.