I have a hard time believing ESPN is the all powerful entity with unlimited pockets that some people describe.
Since their purchasing parts of the Big12 & Pac12 media rights (at much lower investment) nearly a decade ago.
- They have made long term investments in the ACCN.
- They purchased exclusive rights to the SEC.
- Plus, they are going to have to up their SEC deal to pay OU/UT.
- In 2026 the CFB playoff will be 8 or 12 teams. Even if the package is divided, that could be a $1B investment.
I would be surprised if Disney wants to be so invested in CFB. Plus there are potential players like Amazon & Apple that could buy Disney without blinking. Plus there are entities like Netflix, CBS & NBC that could want a slice of live sports. Also Fox might want CFB programming outside the Big10 although they might have an eye on the CFB Playoff).
Do you think they are driving consolidation just to pass out more money? These moves make ESPN more in isolation, and then even more if they get the macro setup they want.
They don't really have a choice imo, and not just because there are no alternatives.
1.) they need to protect that investment. That does not involve getting caught in a situation in which schools force their way out, and there is no 3rd conference to repurpose the ACCN into. A Big 18 plus 6 ACC leftovers with the ACCN rebranded makes more for ESPN than it does now, and way more than a rump ACC. They would potentially only lose the south carolina market, but add Texas, KC, Denver, Phoenix, Salt Lake, Seattle, etc
2.) SEC is their prime asset. They'll continue to add championship level brands to that conference. Add Clemson, FSU, and Miami, and they'd have nearly every title in the last 20 years.
3.) This is not a donation. Adding OU and UT to SEC makes ESPN more money.
ESPN and FOX are spending big on consolidation in to P2 to gain macro advantages over any new entrant. Which is why those two networks will continue to move brands into P2. If Apple or Amazon want to buy what is left, ESPN and FOX have control over the top 48 or so, and could start their own. This realignment/consolidation are the networks protecting their turf on some of the last programming that makes money.
BUT, ESPN can control that much better by funding the Big 18 than they can funding both PAC and ACC.