This is out of a sporting news article I think it explains it fairly well. Like I said in a previous post the donor gets something in return for $ they are paying them for their celebrity is what this article calls it :
Is anything actually illegal now?
Of course. It’s still the NCAA. Let’s say there’s a big booster that owns a car dealership. That booster still can’t say, “I’ll give you $50k to attend and star for my alma mater.” That’s still illegal. There are still going to be the same type of recruiting restrictions that have resulted in infractions and punishments in the past.
Aren’t there ways around that?
Yep. And they’re not even really loopholes, even though they might feel like it because of how we’ve been conditioned to think about the NCAA and “amateurism.” They’re just “legal ways to pay athletes for their services” now. In the above example, an athlete who signs with a school could immediately start a series of personal appearances and endorsements over his/her first year at the school and get paid a total of $50k. Probably couldn’t get away with $50K for one autograph signing — that’s not market value — but if it’s 10 appearances/promotions at $5,000 each? That’s all fine now, because it’s a player using his/her “celebrity” at a school to make money, not using his/her promise as a recruit to get encouragement money.
