Someone or many educate me on this Cytown. If Ames was a 250K+ population and further South for year round outside dining... I get it.
Not sure what Pollard is driving at here but he seems relentless on this project.
look at the title town distric in Green Bay. That is what he is going for. To me, it makes a lot of sense.
Add shopping, restaurants, increase shows / concerts at hilton, create opportunities for more events and entertainment to increase exposure for ISU sports, make ames a year round destination for fans.
Green Bay is just over 100k people, ames is just under 70k.. about 40k difference - des moines, ankeny are not that far away. I think you attract people to campus year round, schedule multiple sporting events + other events over a 2-3 day period and make Ames a destination for sports fans across the state.
They need to be creative to increase exposure and revenues. NFL teams are doing this around their stadiums. I visited Title Town in the off season - it's awesome - shopping, restaurants, breweries, year round activities, huge park, full size football field anyone can play on, sledding hill, skating rink, etc. etc. etc.