Simply put, BWW would stagnate in campustown. yes, it would probably draw college kids, but it would ensure that the rest of the Ames population did not go there, and restuarants like BWW need more business than the ISU students could provide. Look at Legends. It is slowly dying because of it's location. If Legends were on South Duff, it would be doing much, much better. My wife loves Legends. It is one of her favorite restaurants. But we have gone to the Ames location exactly 3 times in the time it has been in Ames. It's just not worth the trip.