aahhh, because you are in a conference. Ask yourself this, which conference business model is the most stable and works the best in form and function? The answer is the Big 10 of course. If the Big 12 members as a whole want to compete on a national stage, then the Iowa States and Northwesterns should have close to equal resources. Otherwise, get used to the Big 12 being inferior other than at the top.
Two questions for you:
You do not think the Big 12 competes on a national stage?
In what respect do you believe the Big 12 is inferior to the Big 10?