The unnamed equity partner is going to be the most important part because TKO only has a 13bil valuation. If they aren’t making money off the media rights that are already secured what is the point of this? Truly asking because it makes zero sense and obv the source is almost always wrong.
I’d imagine the partner would have to be a network such as Apple or Amazon to make this work. Cause getting those three conferences that span the country is a way to get you to the big boy table real fast. And those would be the only network names that have the capital to do such a thing.