Think the "names" in WBB help that out for watching teams that aren't your own. MBB lacks the star power big names, they all go NBA before they become the names like we had decades ago. No MBB players outside of ISU I'll tune in just to see. Just today we get JuJu, Clark, Bueckers and Reese, one each for the four games.
Shead may have been the closest for me this year, he was fun to watch. And now he's out.
I have very little interest in the elite 8 and beyond now