Boy I wish I could find an employer that paid for my housing, all my food, gave me access to athletic trainers and personal health coaches and dieticians, gave me a wardrobe of branded clothes, my pick of Nike footwear, and tutors to help me through my work and that is BEFORE they pay me my salary.
And all of the 'perks' that were already happening before athletes got to campus for decades everywhere.
Occasionally I'll be able to spot a UW athlete when driving through the campus area because they are head to toe in new crazy swag including shoes and backpack. It's other level stuff.