Makes me cringe even harder when JP/talking heads screaming POVERTY! every chance they get. I don’t like the way the AD and donation arms are run. That’s a big reason why I don’t donate. Instead of looking at every non-donater as a potential Director, they look at them like dead fish.
I personally don't view them as screaming poverty, but I could see how some could. They do talk a lot about the financial aspects of running a competitive collegiate sports program, which can be daunting when we compare ISU to other colleges.
I was a director of a small nonprofit organization for a few years. Finding financial donors (aka members or investors) was challenging. A financial donation is probably one the easiest ways to raise money. But...each individual has a reason to donate or not donate and finding a way to appeal to everyone is near impossible. Each person has their own "recognition" desire with donating, whether it's benefits or some other form of recognition.
IMO there are other ways people can contribute that would help an organization (like with Amazon Prime). The trick is figuring those out and reaching those individuals. If I remember right, (on average) a person needs to hear new information three times before it registers.
