SIAP but I read a quote from Mack Rhoades and he said the Big 12 could nip the heels of the SEC/BIG10 in terms of $$$.
Now, I find that hard to believe and maybe we have different definitions of "nip the heels"
I'm no expert, but let me throw out a hypothetical.
NBC and CBS paid $350M for 1 Big 10 game a week. To pricy for ESPN, Amazon, Apple.
How much would ESPN pay for 1 Big 12 game a week? $175M
How much would NBC pay for 1 Big 12 game a week? $175M? Create a 3 game triple header each Saturday?
How much would Amazon pay for 1 Big 12 game a week? $175M?
In theory, that would be those networks valuing a Big 12 game as half the value of a Big 10 game. If that's correct and the Big 12 stays at 12 teams, that'd be $44M per team. Lets say the other 2 or 3 Big 12 games each week earn each team $10M total (lets say ESPN+, FS1, Peacock, Paramount+, Apple) and that Tier 3 rights earn each team $4M total, that would be $58M per team in the Big 12 in media rights, which would be a pretty solid deal.
Honestly, I don't think my numbers are that far fetched.