It really is unfortunate the turn that college sports have made over the past 10ish years. In terms of the current climate, the reason we are where we are is because fans overall continue to pump more and more money into college sports, whether it be tickets, apparel, NIL, eyeballs on the TV set which generate advertising dollars, etc. The schools and athletic programs are allowing simple economics to dictate how much they need to invest directly. If the fans will pay higher ticket prices, pay the NIL dollars, etc, then they are going to let them. It's unfortunate, but not totally wrong on their part. The flip side of this is that the schools and AD's can't necessarily be looked at as innocent non-profit entities any longer. This has all turned into a business, plain and simple. From my vantage point, I'm just not onboard to pump money into NIL nor spend a ton of money on tickets and apparel. As an alum I love Iowa State and I always want the athletics programs to succeed, but I don't feel like a bad person or fan if I don't invest a lot of money in the product. If fans want to buy tickets, support NIL, etc, there is absolutely nothing wrong with that. I also, as a minimal investor, can not complain much if the performance and facilities are lacking. It's a purchasing/investment decision just like any other such decision. I think the best thing that could happen to college athletics would be for the pendulum to swing back hard the other direction, and for fans to refuse to pump a lot of money into it. That would hopefully restore the sacredness of college athletics, but we all know that is a pipe dream. It is what it is at this point (football and basketball at least).....it's semi-pro athletics, no longer college athletics. I guess I'm just a traditionalist that hopes that the traditions and special-ness of college sports would come back.