It's already been worth it. The amount of money Boulder has made by bringing in Deon has been huge. The broke Sports department at Colorado has made a windfall of money to help pay former coaches. We will see over time if he is a good coach. However, he could totally fail and it still would have been worth it for CU.
Worth it? Meh, as someone with several relatives in Colorado who have some ties to Colorado, the jury's out.
Yes, financially money has been coming in.
No, if he fails will they see it as "worth it". Because if they ever do have to fire him and he doesn't leave before then... yeah...
definetely not worth it to them at that point.
Best case for them his all portal, no development approach gets them to a bowl or two, he leaves and then a program guy comes in and they can sustain what they had done previously. That is their hope.
Or even if he keeps losing someone pulls an Auburn with Chizik and comes and gets him.
No one there thinks he's staying long term. They are just hoping either they get bailed out or even better, win a little and then he leaves because that's their win-win scenario.
Because if they have to fire him, a lot of that money goes into paying for the old and new staff and a lot of the ad revenue and what not likely leave with him. So, while they are happy with the new income, they don't look at it as already being completely "worth" it.
A benefit? yes. A good start, yes. But they didn't bring him in thinking "oh, this dude's going to get us a bunch of adverts" they knew that was going to happen but the idea was that they'd start winning. If that doesn't happen, they're not going to think of it as a worthy project but thats just what I've been told