The NFL is asking for a 100% increase in TV rights payments, but Disney is pushing back
NBC, CBS and Fox are likely to accept increases closer to 100% than Disney, which already pays a high price tag for its Monday Night Football package.
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NBC, CBS and Fox are likely to accept increases closer to 100% than Disney, which is currently paying much more than the three broadcast networks for its Monday Night Football package, said the people, who asked not to be named because the negotiations are private.
Disney agreed to pay $1.9 billion annually for Monday Night Football in 2011 — a deal that runs through 2021. That dwarfed the average $1.1 billion annual cost for Fox, $1 billion annual price tag for CBS and $960 million for NBC’s Sunday Night Football.