I think it's possible but it would mean giving up ad money and I doubt that's going to happen. Have managers make pitching changes from the duggout and give relief pitchers 5 warm up pitches....make a total time limit/game for mound visits etc etc. But again, that means less/shorter commercial breaks. Is that going to fly?
Also, you'd probably have to forgo a lot of it in September and the postseason.
Don't need to cut any commercials, just add more actions. For example, there are 18 two minute commercials guaranteed for every game. One commercial at the half-inning and one at the end of the inning. That's 36 minutes of commercials guaranteed. Now, how often does action start back up when they come back from commercial? NEVER. Pitchers keep throwing warm-up pitches and players walk around aimlessly while the balls goes around the horn. Just start the game back up immediately after a commercial.
Assuming 1 minutes of nothing after each commercial, that's 18 minutes right there.
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