I would not say we are doing it wrong. I would say we are trying to keep up with the Jones. Wrong would be if we illegally paid a player, not got a kid that we had to give NIL to in order to get him.I highly doubt you will ever see an ISU logo ever associated with an NIL announcement similar to this, and if you do, we're doing it all wrong
This day and age we are going to eventually have to spend to get a couple guys. We have been super smart in the type of kids we are recruiting but eventually even those type of kids are going to be asking for a ton of money and I don't blame them. I ask for a certain amount when I start a new job. That does not mean the company I work for is doing it wrong, just means they want the most talented employees.