U of I approves beer and wine sales at Kinnick, Carver, etc.

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iahawks

Well-Known Member
Sep 7, 2012
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$1M net is a stretch. $2M is a pipe dream.

The questions are:
*What's the potential devaluation of premium seating (i.e., how many people get those seats largely for booze access)?
*Selling alcohol would in all likelihood end the re-entry ability. So, how much pushback will there be on a "no re-entry" policy (How many will leave at halftime and never come back? How many won't even come in and just choose to tailgate instead?)
*How much brick-and-mortar and staffing improvements (more expenses) will need to be made to concessions/restroom facilities in order to accommodate additional points of sale and increased use?
As an Iowa fan I for one don't want ISU to get rid of the halftime break. Seems the stadium is dead for 1/2 of the 3rd quarter or more after that.