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The University of Iowa and Anheuser-Busch have renewed their relationship, a move some say conflicts with the university’s high-profile responsible-drinking campaign.
A new four-year agreement approved this month by the U of I athletic department allows Anheuser-Busch to place Iowa’s Tigerhawk logo on retail displays such as posters and flags, and promotional giveaways like cups, caps and T-shirts.
The Tigerhawk may appear alongside Anheuser-Busch beer logos like Budweiser, Busch, Michelob and Natural Light. All the items the logo will appear on, however, require athletic department approval, and must include the message “Responsibility Matters.â€