TV revenue was very relevant in 2010. Not sure that will be the case going forward with the significant changes we're seeing in how people consume media.
Not that I think ISU is a shoe in to any conference, but this really is the case. And I'm not just sucking up. A few years ago, all you needed to do was to get a few thousand people to call in to their cable company and demand the Big 10 network. they figure they'll go ahead and charge everyone on that system (couple million people or so in places like NY) because less people will probably complain about it, than the few thousand that are calling in asking for it. Boom, even though you may have only had a couple of hundred thousand fans in the area, you just added a couple million subscribers. I'm not sure we are there yet, but it definitely looks to be going the way of "Actual fans willing to consume" as opposed to just sticking your nose in the market and sucking up all the money.
this is a critical time for ISU, we suck at football, but lately have been great of being fans of the game. I think that will matter a little bit more if this really does heat up again.
As I stated before though, I think a lot of this is just something to talk about. Why would Texas give up money to move to another conference?