How to change for the future...
I have 4 seats and could not make the game, but there are 4 in our seats, so I can comment.
Personal opinion - I think this is an opportunity to both motivate students and donors.
You could make the argument to give only 1 side to the students, (or the first x rows of both sides.) This would encourage them to step up.
Then with the remaining seats you could get creative and do special donor packages. Let them have the seats (depending on what row, arena or parquet) behind the baskets for $150-$250/parquet ticket and lower the donation to $500-$1,000 for behind basket parquet. I would also suggest making clear that the prices may go up if demand requires it.
There are many variations of this concept (locations, seat and donor pricing, etc), but it would give donors up top a chance to move down and get a taste or Parquet, while motivating students to show up.
Again it has its variations and pros/cons, but there might be some merits to the concept.
Just some random thoughts.