It would have been really cool for them to wear 'blackshirts' just like the nickname.
I agree with those that say this is a measure to stay relevant to recruits. It's all about recruiting with this stuff. But, I think it brings up a bigger issue. That is, the mainstream-ness of college football, the copycat nature if the sport and sport culture.
Pick a certain aspect of running a football program, and then think of the number if teams that "do things differently" in the national scale. What I mean is that among all d1 teams, no one is unique by being unique, no one team is intentionally rebellious.
Hell even notre dame and michigan did the stupid uniform change. It's like everyone sadly feels the need to do this, no matter what they end up looking like. So what if they are ridiculously ugly, as long as we have the Nike pro combats or addidas whatevers... The kids will love it.
And I'm a young guy, 19, and I think almost all of these new uniforms like this are terrible. If I was a blue chip recruit, ahem, I wouldn't want to play for a team that wore unis this ugly. I don't get when people always say: the recruits love it. It goes to show that young/immature people really do love shiny things, or maybe not shiny like matte black.