I feel like this guy is going to wear out his welcome pretty quick.
Honestly, you can't buy that kind of exposure on a weekly basis. I'll take those over the "KSU Mask" any day, especially since ISU gets national exposure from it.
Slowly but surely, ISU is becoming a very recognizable brand across the country.
Nationally you are probably right, but as long as Murph and Andy have him on every friday it is great.