I'd like it better, too, with a few more toughies. My basic point in response to twocoach, there's bound to be some lag time with what you could get, and what you'd like to schedule.
Iowa State has more "leverage" now even compared to 2012-13 ... maybe the final open slots in 14-15 will be somebody like Oregon and Memphis. (Just tossing out a couple of names). If those were added to existing slate, I think that would be a challenging non-con at this point, especially putting it next to any ISU schedule in recent memory.
Would that be on a level twocoach would say qualifies as "making hay" on recent success?
Yep. That's how Gonzaga and Memphis got themselves to where they are today, teams that weren't traditional powers but who now get great recruits and are regularly ranked and making the tourney. They had to take on even more tough non-con games because they are in such weak conferences. ISU would be fine with just one or two a year since they will have double digit games against tourney teams in the Big 12.
It's like the old adage "Dress for the job you want, not the job you have." You gotta schedule like you're a big time team for people to see you as a big time team. Those in the know already see that ISU is a great team that is building a great program that will be stable and successful consistently.
When Joe Public is tuning in to games and the announcers are lauding it as a great non-con match between good tourney caliber teams and ISU is one of the teams playing, it goes a long way.