I'm in a field where you get nowhere fast without being able to prove your claims.
Meanwhile... it seems to me like there is one glaring factor in OSU's success that you conveniently gloss over:
Pickens money led to nice renovations and generous salary for a very good coach (Gundy), all of which contibuted to success.
Pointing to "branding" and new uniforms as the factor, or even a significant factor in any way, is the world's greatest stretch. It's like you're crediting your new air freshener for why your broken car runs again instead of the mechanic who replaced the transmission.
I never said THE factor. It
is a significant factor, as our recruiting has been improving since the change. Gundy is frequently quoted as saying that every positive change (record on the field, championships, rankings and yes...uniforms, gets our brand known nationally, gets him in the door with recruits in states like California, Louisiana and Georgia, where we weren't known before, but are now having SIGNIFICANT success in recruiting.
Sometimes empirical proof isn't possible. You have to arrive at a inductive, rather than a deductive conclusion. So ask yourself this, if uniforms weren't helping us, do you think a conservative guy from Edmond, Oklahoma, like Mike Gundy (who stylistically tucks his sweatshirts into his Dockers) would continue to spend the money on uniforms, when he could otherwise use that money to pay for more recruiting visits?
Here's some quotes from when we first made the change:
There was a lot that went into that. It’s been going on for a year and a half, two years; some of it some of us knew about, some of us didn’t.
At first, I’m a very traditional guy, and I really didn’t know how to take the new uniforms. We haven’t had much consistency over the last 20 years with uniforms anyway, so we felt like it gave us an opportunity to attract young student athletes. And that’s really what we thrive on here, bringing in good young people who want to graduate and play some good football here.
And it’s an opportunity for us to be different. So I thought it would be great for us. I think it’ll be great for us in recruiting. I know the young people like it, they’re excited about it. The recruits bring it up and talk about it. I think it’s a really good move. And I’m glad Nike chose us. I think it’s another statement of where we’re going, that they would pick us to be the Oregon of the Midwest.
As for Gundy's salary, Pickens has nothing to do with that. Boone's donations have been to capital not operations. Gundy's salary has been the result of winning on the field, much of which came before the facility upgrades. Gundy is paid by tickets sold and television revenue.
If our winning under Gundy was due to Pickens donations and money spent on the program, why has Gundy beaten Mack Brown and Texas three our of the last four games we've played against them? They have better facilities, more recruits around Austin than we have around Stillwater, more budget for recruiting, more TV revenue, more tradition, and more traditional (and ugly) uniforms.
Pickens money didn't get Gundy National Coach of the Year in 2011, and it's facile to imply he did.