True, but the NCAA can't punish Adidas that really was at the heart of this. The kid or his family accepted money to play for a school. Like it or not, those are the rules. If the kid were to say that Self arranged it, then I could see the NCAA doing something to KU. But unless someone is willing to go on record saying as much I don't see the NCAA making that leap.
Why can't they? Or at least take some action against teams wearing their gear? At this point, if you know they have been paying kids to go to Adidas schools, why should they be allowed to have any involvement in college athletics? If a school sticks with them, they are saying they are okay with it, that school needs to make a choice about their relationship with the company.