But will everybody who has canceled their subscription in the last 24 hours come back and re-subscribe? It's one thing to say this will blow over. It's another to ignore the damage being done in the meantime.
Time to cut out our Busch Light love affair
- Thread starter Knownothing
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But will everybody who has canceled their subscription in the last 24 hours come back and re-subscribe? It's one thing to say this will blow over. It's another to ignore the damage being done in the meantime.
Yeah... I'm gonna go ahead and disagree with you there. I would love to know the number of subscribers they lose today by noon. I would be willing to bet that they are losing major advertisers too...
That's what makes forums great, everyone gets to have their opinion.
Is this Randy or Tommy?
While it’s true the DMR is in the slow death that is largely being click-bait, this won’t be a net positive for them. This is just further erodes the already dwindling customer base.
I support this platform.
Do you remember when you dropped your subscription? I can’t. The DMR can’t afford to motivate people to drop their subscription, as a decent portion of those paying are likely just out of habit or essentially donations. It’s a parasitic charge that’s easier to keep paying than cancel.
By that I assume you mean tons of people cancelling their subscription? This is not an all press is good press thing. This is a "Dying brand killing itself even faster" thing
Either that or never do anything good that's noteworthy, because the next step will be to unearth some dirt on you so everyone can be reminded that you're no better than the rest of us. Heaven forbid we ever have a positive human interest story without finding some angle from which to **** all over it.
I'm in-between on how the DMReg handled it. As stupid as this whole "milkshake duck" trope is, the DMReg knew if they didn't review his old tweets someone else would (OTOH, it is amazing no one already had). The Aaron Calvin profile was nicely done, and they included the tweet issue at the end and let King respond, which he did very gracefully. So that could have been the end of it!
Since it was inevitable (the cancer is in our social media culture for 10-yr old tweets, not only DMReg), it made sense to address and wrap it up. If anything, they could have used his response to frame a larger story (which has been written 100x since the airplane aids south africa lady) about this issue BUT then could have said "you are judged for your actions now not your 10 year old needle-in-a-haystack tweets, and so we (the DMReg) are moving on just like Mr King".
So I think the real fail here is by Anheuser-Busch. They know they are dealing with real people not corporate PR #CurrentYear PC perfectionists. So either stay out of such things and give up the "our values" and "Wow this #Brand is so funny and friendly" crap, or just expect something imperfect for everyone's past and roll with it. If he was a rabid member of Stormfront or Antifa, maybe that is a bit hot, but if he RTs a comedy central guy's tweets 10 years ago...move along. How did "cutting ties" help? Who did AB impress by that? You're (again, 'you' = an f-ing Brand) just supporting his current decision to donate a big windfall to the hospital, anyone with common sense knows that is as far as it goes, AB is not endorsing his 9th grade attempt to be edgy and impress his friends.
But so what if someone else had? It doesn't matter who unearthed the tweets - the Reg, reddit sleuths, another news outlet - it's irrelevant to the story no matter what. That's the bar for journalists, right - is it news?
Couldn't disagree more with this about DMR's handling. They fell into the culture of "better try and dig up dirt on someone because it will get more clicks" mindset (how's that working out for them this morning - check the subscription cancellation hotline).
Then they basically put out a statement saying "we did our job, its Carson's fault he had a press conference".
And now they've gone radio silent.
If that's not the definition of how NOT to handle a PR crisis in this day and age, I don't know what is.
Seriously, I would love to be a fly on the wall at the Des Moines Register today...
Yep. They have absolutely no business in the whole thing and had to insert themselves in it.
I wonder how long Birch will not tweet for?
I’m missing out by not knowing what the Mystery Mousketool of the day is from his twitter.
I’m missing out by not knowing what the Mystery Mousketool of the day is from his twitter.
Yeah I generally agree with those, especially that it was irrelevant. Just that they had to decide since it might have been inevitable, but yes - since it apparently wasn't inevitable (two weeks without an issue) then they should've waited for it to become a deal and then reported then if it did.
Same as above - I think you're right. They're kind of saying "Sorry - sort of - for lighting this flammable thing on fire, but it was flammable, so was going to happen anyway"
This one does a decent job of zoomed out issue and also very fully acknowledges the negative feedback for DMReg:
https://www.washingtonpost.com/nati...al-busch-light-star-old-iowa-reporter-tweets/
