It seems to me that Jamie said last night, albeit indirectly: we're not going to the B10 tomorrow, thus we need to take a longer view.
I'm not objective, but I don't see either Ku or ISU going to that conference because both add very little in viewership value to the existing slate, which translates to diminishing shares for the existing members.
Ku could go to the basketball league, the ACC, I suppose, but I'd bet WVU ends up there first. Iowa State hangs with the other B12 land grants likely in some sort of Pac 12 arrangement.