I think tv eyeballs still matters much more than I hoped it would at this point in time. I just see basically a replay of 10 years ago plus throwing in a bit of consideration for brands because of NIL.
After much thought, my best-case, realistic realignment scenario.
- Thread starter jakemcilroy
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I think tv eyeballs still matters much more than I hoped it would at this point in time. I just see basically a replay of 10 years ago plus throwing in a bit of consideration for brands because of NIL.
Please explain just what opportunities that two teams that no one watches or attends games bring?
Depends on how confident the Pac-12 would be in getting their network on a better tier of cable packages in DFW. This is why I am wary of Tech/TCU/OSU/KU possibly edging us out for the top four Pac-16 slots. It is not a sure thing that ISU is in the top 4 of 7 choices depending on what they value and what their TV consultants tell them.
And yes, this matters less than when Rutgers and Maryland got a free pass into the B1G, but it still matters.
Basic cable isn’t what’s selling this. Fandom does. The big 10 network is a dying business model. This is about content that has enough of a fan base that will follow them, both in eyes on sets, and fans who will attend games.
I posted this before, but in 2019 which was the last covid free year, Iowa State’s ad generated almost 60 million dollars of non TV revenue. That crushes all but just a few of the top pac 13 teams and several big 10 schools too.
espn made a power move that they thought they could get away with because they consider big 12 schools not named Oklahoma and Texas as not worthy of consideration. They legit thought the other schools, less West Virginia and maybe Kansas basketball, would take the scraps of they were gracious enough to throw our way. But it wasn’t about selling basic cable subscriptions.
True about streaming but I’m pretty sure TV ratings correlate pretty well with streaming views. It’s about something different than building a network to enhance per subscriber fees but the underlying economics is still the same.
It’s not 2010 anymore. Basic cable is not what these people are trying to sell. They need inventory that people will watch.
Plus the only reason the big ten network ever even got on basic cable in New York was because fox linked it with the yes network.
But you still have to have a material amount of people watching. I just Don’t see any school left being able to get more than the die hard fans and in a good year some extras. either way it doesn’t change anything.
It’s about the value of fans of schools watching their team play.
the big 10 didn’t care one bit about Nebraska, but they knew that they would bring an audience for an 11 am game against Purdue, who has no following.
now with streaming people are able to target their viewing much more tightly. Iowa State has a following that’s not on par with the top of the food chain in college football, but it’s bigger than you guys want to give it credit for.
People keep saying this like they are senior TV executives. The vast majority of people who watch TV still do so on cable. The Pac-12 owns a network that has failed. The new commissioner and their presidents could decide that DFW is a market they want to add as they give it one more push to succeed. This would be bad news for ISU were it the case.
I wish it was big enough to make a difference but I don’t think it is on a national landscape. I’ve been to 4 ISU bowl games at least, last years B12 championship game, season tickets for well over a decade, etc. so I’m not some hawkeye drunk. I just don’t see a positive outcome here if a positive outcome is maintaining the current level of interest and spending.
But that is every school in the ncaa that doesn’t have a huge t shirt base. And there are 20ish of those.
This fan base sells out a 60k stadium and a 14k basketball arena. They travel like crazy to bowl games.
selling that short is missing the point in an effort to be negative. Eyes watch Iowa State, across the country. There are absolutely pockets of slums in all parts of the us.
look at the Ratings for the fiesta bowl. It wasn’t Oregon fans driving that number.
Nobody would love more for Iowa State to land in the Big 10 or even the PAC 12 than I would. I am just seeing a very very hard time of that happening. any other league is a relegation.
Well maybe you will be right so you can come back and gloat.
but no one in Texas even thinks about the pac 12. Not even with the influx of Californians moving to Austin, they didn’t watch games when they lived in Cali. They aren’t going to start now.
Fox Needs content, that people will actually watch so they can charge more than pennies for advertising. None of the 4 other Texas schools bring that, at all.
ONLY IF YOU'RE FORCED TO MAKE A DECISION TODAY. My all caps is sarcasm indicating it's not the end of the world. In fact, this could be an opportunity that otherwise wouldn't have arisen. It's all a matter of perspective. And EVERY SINGLE move going forward is a strategic move for realignment for EVERY P5 and G5 team which has to be reassessed and restrategized at each turn.
