Is this supposed to be a bad thing?
Take the moral argument out of it, and it's terrible for the college sports media industry. It's good for the players now in the short-term (say next 5-10 years), but college sports and college sports media is in a textbook massive bubble.
The problem is people are viewing NIL and the potential of a CFB superleague from the bottom-up. Is it good for players now? Of course. Is it good for the some of teams at the top right now? Yes. I just don't think it can last.
Look at it from the industry as a whole, then work your way down over the long-term. Attendance and viewership trends have not been good for college sports for years, yet TV media dollars have continued to grow, coach's salaries have exploded, and now with NIL you have what essentially is a new massive operating expense that does not generate new viewership. Between the schools paying directly or indirectly, having to pay admin costs to deal with it, or the diversion of donor dollars from AD operating budgets and capital projects directly to NIL, it's a massive new expense for athletic departments.
And the NIL-driven transfers are more likely to cost customers for the industry as a whole through increased roster turnover and lack of competitive balance. The superleague idea probably does the same. College sports are not competively balanced now. But there's just enough of at least the perception that "my team is in the club" that people watch. That illusion is powerful. When that's gone, it's going to cost the industry customers.
So basically with both of these moves you will have an industry that shrinks overall. That might still be OK for the teams at the top, as they will get a big increase in market share. But we don't really know how that will hold up in the long-term.
But this is textbook industry bubble stuff - Arms race and media race run up expenses that greatly outpace the growth of the customer base and its willigness to pay, have a massive new direct or indirect operating expense that the industry can't valorize (NIL), have the fight for market share drive decisions that shrink the industry as a whole.