That 30M is based on taking what was said about Oregon and Washington being worth $60M as a pair. Then averaged at 30M per or 300M for 10 schools. That was an early estimate. It was then reported that Media offerings were Less than 250M for the Pac so less than 25M after USCLA.
The 40M+ number comes from the widely published study done that showed each conference value a few months ago, post OuT and Pre USCLA, from Navigate. Which showed the Big 12 valued in 2025 after OuT, and while USCLA was still figured in the Pac, was still in the mid 40s, and still ahead of the Pac. By your own admission you use this and show that the Big 12 is ahead even before USCLA departed.
The other thing you have to note is this study gives everyone a bump in 2026....why? Because they believe there is a change to the playoff and payout at that point. How they factored that at that point is going to be a huge change now too, especially if there is only 3 or 4 conferences viable, that playoff could look and pay much different than they expected. With the Big 12 getting less of a playoff bump as everyone else, which we now know that may have changed. Ultimately at the point this came out the bottom 3 were neck and neck. But now with USCLA you have to admit the Pac has to have fallen significantly behind.
Now the value of the Pac is considered to be considerably lower now that the 2 highest value programs are gone. So by all estimates the 25M number is close, and the 45M number appears to be close for us.
Yes early numbers were really bad for the Big 12 but again that shows the huge media bias, and then once we added and solidified with the best available teams things looked better. The Pac does not have near as good viewership numbers to fall back on as the rest of the Big 12 does either.
But you are right no one knows anything, but you can not say that the Pac in its current form is as valuable as the Big 12, It was not even as valuable before USCLA. So in no way do you take the entire thing in some form of a merger unless there is a major underlying reason, as it is certainly going to bring down the overall value of the conference. You only take the teams that bring equal or greater value, or have some other major reason.
This is why the Big 10 is not jumping at even Oregon and Washington. Because doing so would dilute the overall value and in tern bring less value to each member. Eventually that may change, or they may find they have another reason or a formula that works, but that is where we are at.
Anyone that says you add the low value, all, or G5 schools, or takes opinions from most media especially west coast biased media is not thinking things through clearly.
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