That is what I have been saying all along, the money is great, but EIU already had 50 million more to spend each year than ISU, is another 25 or more really going to be that much of a game changer?
How many more times can they remodel their fields, more money will go into the secondary sports, but even there, few care, and what does it get them. Hey, EIU built a new baseball field, how does that effect ISU when we do not have a team? It doesn't.
Unless these schools can find a way to either start giving out more scholarships, going from say 85 to 100, or start spending that money on NIL, which then makes the players employees, I do not think it's going to be that big of a difference maker, for the Big 12 schools as long as we continue to make 45 to 55 million from TV.