I trust the feasibility study to have figured all of this out to the best of their ability, so I’m not questioning that without the knowledge, expertise, or data to do so.
I would imagine a lot of the success of game day will depend on how the places are structured. Only so many fans can fit in a restaurant before or after a game. Do they have walk-up windows, outside seating, to-go, food trucks, vendor carts, etc? Things that allow to flex up or down according to the events, or lack thereof, of the annual cycle.
For everyday use, I would imagine how well the businesses and restaurants all complement each other will play a factor. There can be an incredibly successful business that doesn’t draw in the same type of crowd that the other businesses would thrive off, and therefore possibly not make up for it overall.
The selection of businesses will also play a role in non-game day viability. Sure, there are college students for a good portion of the year, but they don’t have the disposable income that adults do. So, finding a balance that caters to both will be key. You can’t have all high-end places, or you won’t get the students. You can’t have all low-end places, or you won’t get the adults. A healthy balance will be necessary.
These places can be very successful, but it’s going to take the right mix of businesses, proper marketing, buy-in from customers, and a healthy stream of non-game day events.