When/If ISU starts to take a dip on MBB recruiting and attrition (outside of Hunter's unique situation) due to MBB NIL shortcomings, I will not take the drama queen approach of currently labeling it as "horrible".
Gonzaga to join the Big 12?
- Thread starter BigJCy
- Start date
I didn’t say it was currently impacting us, sorry if you don’t like to be proven wrong. But knowing what our donors are willing to fork up and how that compares is hardly being a drama queen, it’s called making an informed comment.
Why is it an either/or thing? Adding Gonzaga doesn’t detract from our ability to add other all-sports programs.
Even if Gonzaga only nets us a little money, it’s still a net positive. And I think there’s a lot of non-monetary value they bring in terms of brand/competitiveness/visibility etc.
Media rights are only about 2/3rds of a league’s revenue. This past year, the ACC earned $36M in extra March Madness revenue, which is about $2.5M extra per school. Pac-12 made $3M per school the year before that. I can’t find Big 12 data right now.
If Gonzaga wins in March, we get extra March Madness units (which are paid out based on how many games your league plays in). Even if they don’t move the media rights at all, we could still add a little to our March Madness distribution while also fortifying the top hoops brand in the country. And that brand might be enough to pull in basketball first schools like Arizona, Louisville, Syracuse, or Duke either now or in about 10 years when the ACC blows up.
If Gonzaga wins in March, we get extra March Madness units (which are paid out based on how many games your league plays in). Even if they don’t move the media rights at all, we could still add a little to our March Madness distribution while also fortifying the top hoops brand in the country. And that brand might be enough to pull in basketball first schools like Arizona, Louisville, Syracuse, or Duke either now or in about 10 years when the ACC blows up.
I think a big part of the Gonzaga idea people aren't thinking about is their recruiting base. Gonzaga pulls a ton of international recruits.
Yormark wants national exposure. Even if football pays the bills in the USA, basketball is significantly more popular world wide. Taking a team with in an international pipeline, maybe the biggest one in CBB, getting a new timezone, and getting a quality program? Yeah thats a W.
Remember, Yormark doesnt wait for the dust to settle. He makes the dust. He's currently finding holes in the market and attacking them, just like we were told he'd do.
Imagine the money that could come if we get really established fandoms in say, the UK and Australia. Or we find a way to hit our product in Europe. We're never closing the money gap in the USA alone. But by going international with a sport that has more value overseas, and being the first one to do it? Yeah, that would be huge
Yormark wants national exposure. Even if football pays the bills in the USA, basketball is significantly more popular world wide. Taking a team with in an international pipeline, maybe the biggest one in CBB, getting a new timezone, and getting a quality program? Yeah thats a W.
Remember, Yormark doesnt wait for the dust to settle. He makes the dust. He's currently finding holes in the market and attacking them, just like we were told he'd do.
Imagine the money that could come if we get really established fandoms in say, the UK and Australia. Or we find a way to hit our product in Europe. We're never closing the money gap in the USA alone. But by going international with a sport that has more value overseas, and being the first one to do it? Yeah, that would be huge
A fellow by the name Larry Scott tried something similar with the Pac-12 and Asia a decade ago. It failed. Tread carefully...
Wasn't that the deal where one of the Ball kids got arrested or something in China?
The primary fandom for college sports comes from the alumni and their families, and people who have a "regional" attachment to the college (i.e. Tavernhoks). College sports perpetuates its fandom because the colleges generate thousands of new fans each year via their graduates and attenders. If you are purely watching for sport, professional sports have the best athletes playing at the highest competition level.
It's going to be very difficult to establish a college fan base overseas. It's not like they don't play basketball in Europe and Australia; in fact, they play very good basketball in those places. Why would they become Iowa State fans when they have local teams of equal or better caliber to be fans of?
He also put all his content on a network so region locked that some fanbases in the conference couldn't even get it and passed on expansion a number of times because of academics and the elitest schools
Dude is a moron is my point.
CycloneErik
Well-Known Member
I don't disagree on this.
At the same time, I can't imagine word leaks out without ESPN or Fox being heavily involved in the process, or even making the suggestion.
They dont have to become fans of Iowa State or any team. You just need them to think the Big 12 is important and worth watching.
American basketball is so far ahead of the rest of the world that teams from the US coming in is a big deal on its own. Many, many countries pro leagues are worse than or equal to the Big 12.
Saying you have 4 of the last 6 teams to play in the national title game, 2 champions, and one year 2 of those teams played each other is a really hot selling point
If it's actually about winning the Big 12 should be dominating the entire NCAA already in that with or without Gonzaga.
Wins per school the B12 is probably about double other major conferences for many recent years.
The only way the other conferences are in the same league as the Big 12 is if you take the sports jouranlist approach of evaluating it by total NCAA bids (not wins) and ignoring that the ACC has 15 schools to the Big 12's 10. ACC is the only conference to even bother drawing a comparison with.
Exactly. Dude was a total idiot and grabbed by the balls of the academics schools.
Its very hard to bat 0% on good ideas though. Larry did it pretty awfully, but the idea isn't nessescarily bad
Watching meat being ground is usually more entertaining...
Except that you can watch the NBA and see better athletes and better competition. Most people only have a finite time to spend watching sports. What about Big 12 basketball is going to make it more appealing to watch than the NBA? Or what about Big 12 football is going to make it more appealing to watch than the NFL, which is already trying to establish itself in Europe?
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I don't know, luckily thats Yormarks job and one he seems good at.
So I understand Fox got a good chunk of Big12 bball games as part of the deal. Fox also is the main partner for the Big East bball games ($40M annually) and those go on FS1 and FS2. That makes me even more convinced that Yormark (and Fox) want a mega-conference for MBB as a revenue driver. Fox would be behind it to get control over more bball content.
Even more important if the NCAA tourney money gets split up more to the conferences and participants, which is what SEC/B1G are pushing for the CFP. It will be sauce for the goose on the Tourney, and that will help close the gap with the P2 for football.
BigEast has nothing to lose, and some to gain. Zags interested. Pull in some Pac10 teams for both fb and bball too.
Step 3, profit!
