West O, Blum, and banning exile brewery from your thoughts

drmwevr08

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Nov 25, 2006
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This will be tough as, in my limited Iowa experience, Ruthie is everywhere and fairly popular. It doesn't sound at least like they donate except for the swarm stuff?
 

baller21

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I believe Ruthie is the #1 top selling craft beer in the state of Iowa but the hawks only get a percentage of sales from the swarm ale, which sucks by the way.
 

BWRhasnoAC

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I'm not even that impressed by Ruthie. Other better beers. Found a cream ale finally. Reminds me of Due South caramel cream ale in Florida. Clyde's Caramel Cream Ale.
 

Antihawk240

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This might just be worth a chat with the ol Fareway manager next time I'm in the store to see if they can strike a distribution deal with West O. Fareway's beer selection has become pretty impressive as of late.
 
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ClonerJams

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I've only had the smoked red, but I was impressed with it. Iowa will probably net more with their partnership with Exile if we're all being honest, but from a taste standpoint ISU fans got the better end of the deal in my opinion.
 
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baller21

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I'm not even that impressed by Ruthie. Other better beers. Found a cream ale finally. Reminds me of Due South caramel cream ale in Florida. Clyde's Caramel Cream Ale.
I mean it’s a decent lager and sells well because it appeals to the masses. Personally I rarely drink anything from Exile except an occasional G.G..
 
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CyValley

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Little bit of an overreaction here, but I do like West-O. Should be interesting to see what kind of beer it is
Not for some (many?) of us. No Exile ever for me.

Gotta ask, will West O offer Cyclone beer in a pilsner? I can't handle IPAs.
 
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brentblum

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Lemon Trail is solid..

I'd rather support a DSM company than send more money to Molson Coors for buying summer shandy.

@brentblum

Any chance West O or others can do a seltzer or low sugar canned cocktail?
Definitely looking at additional options in the seltzer space. Also, an announcement coming soon in the vodka/spirit space in time for the Fall.
 

ScottyP

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On the podcast Blum said it would be "crushable" at a tailgate. That leads me to assume a light beer and not an IPA.
I've had some IPAs that were light and refreshing for a summer and early fall beer. The hops can help brighten it up a bit. A good IPA is something I enjoy year-around.
 
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cyfan92

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GrindingAway

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I'll have to look again to be sure, but I'm almost 100% certain I have never seen it in Dubuque anywhere.

Edited to add that for the record, I still have yet to see the Swarm collective's beer anywhere in Dubuque either.

I've been out of Dubuque for several years, but I'm 95% sure I used to get West O Coco there regularly. West O's distribution isn't great outside of that beer. I'm sure distribution was part of the conversation when they signed them up though. Especially if Cyclone fans go find it and drink it. West O is big enough to get the beer everywhere in Iowa as long as there is demand.

I think being a bit smaller (West O vs Exile) is actually an advantage. Exile kind of is what it is at this point. Everyone in Iowa knows them. They make decent but not amazing beer. I don't really see the Swarm beer propelling them to be a lot more than they are today.

West O from a name recognition/distribution standpoint is a notch below in my opinion and this could get their name out there more widely. Seems like a bigger opportunity for them which might mean they will put more into it.

I also know the brother of the owner pretty well (and at least met the owner). They are Cyclone fans and have had a presence in the tailgate lots for a while. Seems like a good fit overall.

That said I'm expecting the beer to be a pretty dull American Light Lager type. It needs to be something a wide spread part of the fan base is going to enjoy. If I was West O I would read the crowd and do my best to make Busch Light. Not something I'm going to get real excited about but I'll buy some and hope it gets me better access to Lake Beast and other beers they make. I also used to keep a bit of Ruthie on hand always when I'd have non beer snob family and friends over and I'll gladly shift those purchases from Ruthie to the We Will beer.

Definitely looking at additional options in the seltzer space. Also, an announcement coming soon in the vodka/spirit space in time for the Fall.

So your work with High Noon is finally paying off?
 
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NorthCyd

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I really haven't been a fan of Exile since I heard about this story and honestly there are much better beer choices out there.

If there were children or grandchildren it would be one thing, but a nephew? I guess I would have to know the relationship of the nephew to his aunt, but I'm not going to just automatically consider Exile the villain in the case. I'll let the courts figure out if he deserves anything.
 
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