One of the owners of the prior company I worked for is an Alabama alumni. He received an email from the athletic department suggesting that those donors who traditionally donate to the school's athletic program make their donations to the NIL program. So the school knows that the more they win the more money the school makes anyway through increased enrollment, licensed apparel/merch, etc.
I really thought that when this kind of thing started happening that we would eventually see some sort of legal action based on Title IX. When the athletic departments are explicitly telling donors to not donate to the AD (where that money is subject to Title IX) and to donate to collectives (not subject to Title IX) there would be a pretty easy case that this is transparent way for ADs to funnel money disproportionately to FB and MBB.
Most of the money that ADs are redirecting to collectives is not going for NIL, but simply pay to play for male athletes, most of whom are getting more than they could on a true NIL basis. I think Blum mentioned that a P5 starter quality OL is like $600k. A typical, random Big 12 starting OL isn't getting $600k for endorsement deals. So you have a male athlete that has very little true "NIL" value getting a huge chunk of money that the AD has essentially declined to accept and spread to women's sports.
This seems like it's still ripe for a big class action suit on behalf of female athletes on the basis that ADs are diverting money to work around Title IX.