This current system is unsustainable.
The reason the NCAA had such draconian rules about outside employment and restrictions on what recruits/athletes could receive was because prior to that schools were basically paying big-time recruits to come, whether through cash-laden handshakes from alumni or no-show “jobs” from big donors. It was decided this kind of arms race was bad for competition and bad for the sport.
Until now - between NIL, collectives, and the transfer portal, things are even worse than they were in the days when schools could just line up donors to promise cash to players. The flow of money is practically unlimited, at least for blue blood schools, and players are able to shop themselves to the highest bidder with the free transfer rules.
Mid-level and smaller schools will never again have a core of outstanding players to build any kind of success on. Once a player at an Eastern Michigan or a Purdue or an Iowa State shows a spark of performance, the Ohio States and Alabamas and USCs and Oklahomas will be on them like wolves. Those schools will end up as minor-league feeder systems for the top of the B1G and SEC.
Things have got to change or college football will die.