But that's what it boils down to. It's a product with consumers, at the end of the day. And people have shown no indication, so far, that they're ready to stop consuming. Not in anything but anecdotal capacity.
Looking at ratings in Washington and Oregon in a year or two could be the first real test study. Sure they are the smaller more rural fan base, but if there’s any measurable drop for a few years or if Seahawks ratings increase you could learn something.
If that was me I might still watch MWC but no way in hell I’d watch a nano second of any big ten programming and if I hadn’t been a Seahawks fan (or the two local mls) I might become one.
They are the first long term high level conference teams to get squeezed out (at least since SWC collapse 30 years ago) who have some passionate fans. Long term I think cfb has still added fans when you realize Utah, BYU and TCU are all bigger additions than those subtractions, along with Cincy, Houston, SMU and ucf that are tbd.