Maybe a million a year after the first year’s loss.
Beer sign at Jack Trice concessions
- Thread starter JP4CY
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Maybe a million a year after the first year’s loss.
If it’s at the expense of losing out on going out at halftime, I’ll pass
The AD would need to go all in. No dipping in a toe.
Price it right. Have the right product. Make it EASILY available. Eliminate contraband beers at the gate. Have enough security, but not so much that drinkers think they're targeted. Restrooms.
I can't imagine it would be a smooth rollout.
My guess is the fans will not like the price or time required to get a beer. Have we ever been happy with concessions at the stadium?
You mean they would have to actually try? Oh no!!! I guess it's easier to just beg for donations rather than do work.
What’s an alternate company in Iowa to handle it then? If you have the answer, let JP know.
You hit the nail on the head. I don't know if JP would actually go all in. He's been resistant to alcohol. Concessions and game entry have been suspect at best.
This is a new era of professional college sports. I want beer. I want it now. I want it to have it without missing the 2nd quarter.
I can already hear the "our vendor couldn't find enough people to work" excuse
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That’s again, through Levy. (I worked a year for them while in school, they were terrible then too)
Security, dram shop insurance, licensing fees, equipment set up and maintenance, the product itself, etc etc. it’s not that hard.
Numbers? Until then it's just the same excuses.
1- its not my job to know that answer. This is about as dumb as the people who go "well who else would you hire" when a coaching regime is going bad. One doesn't have to be a chef (or know how to fix the problem) to know when the food is bad.
2- its not necessarily something that needs to be a different company. Do you think the contract is just a 1 page contract that says "you run our concessions and get this amount of money"? A reasonable contract would specify the service level expectations so that both parties are on the same page as far as the service being delivered. The expectations seem extremely minimal when it comes to ours here.
Iowa, 2021-22:
$3.2M gross sales
~$3M net sales (gross sales minus sales tax)
$1.13M net commission to the AD (~37.5%)
$340k (30%) of the $1.13M net commission to alcohol harm reduction committee programs
Total AD "take-home": ~$790k, or roughly 25% of the gross sales total
That would be a million more than what we are bringing in now. When the athletic department needs every dollar it can get, passing on a million a year is silly.
Seems more likely they just dont want to and created the logic backward from there.
The odds that ISU is some special situation where it wouldnt make money on it but literally every other stadium in the country does is extremely small.
My word that percentage to the alcohol harm reduction committee seems high.
Has Iowa City seen a spike in alcoholism because fans could get a beer? 1/3 of a million to a committee for doing nothing for revenue generation?
Huh.
Yeah, that seems like an iowa-specific thing as well. Not that it'd necessarily be something mandatory to also do here.
I just cannot believe that hundreds of people that are currently buying tickets to Johnny's and the Sukup area would stop doing it just because they could purchase beer without being in one of those areas.
Like I and others have said, areas like the Sukup area offer a lot more than just the ability to purchase alcohol.
