ISU needs to sustain some success. The fact of it is that they are slowly building their brand and viewership at a time when the powers that be want to pull the ladder up behind the brands they already have. We'll never be Alabama, but there's plenty of room to grow if we can keep winning.Our most viewed games this year:
6.9 million CCG
6.8 million Pop Tarts Bowl
2.28 Iowa
2.01 k state
1.91 Utah
1.24 TT
1.22 WV
1.20 Baylor
Safe to say it was the most “watched” season in Iowa State history? On top of that, we were often going up against the biggest game of the day
UGA Bama, Ohio State Oregon, UGA Texas, A&M Texas, ect.
Those over the air channel games are still the bread and butter of viewership, even as we all become more accustomed to streaming and hunting down the games we watch wherever they are.